What is Media Consulting? Is it Right for You?
If a business had dollars to spend, my advice would be to hire a media consultant.
Why? Because they offer consulting, coaching, strategy where the business owner doesn’t have too.
A media consultant serves as a trusted source who should be providing ideas, fresh content, and strategy when it comes to marketing and communicating about the business. They can and should provide best practices and guidance to the business owner for social media, media interviews, crisis communications and offer strategy for a quarter in advance, among other things.
Why would a small business need to hire a media consultant?
Part of being in business is communicating and marketing. Business owners communicate through emails, social media and yes, traditional media (local paper, radio, television). Don’t attempt these alone! We have financial advisors, business advisors, health coaches, mentors. Why not have someone who knows media and can advise how to put our best small business foot forward? Media consultants can recommend the best way to do this. Maybe you are tapped out on ideas for emails or are tired of running the same sales year after year. A media consultant with an outside view offers fresh perspective and helps generate new ideas and campaigns.
One of my favorite parts of Memorable Results Media is media consulting with clients!
I love collaborating with owners to create events that pull shoppers into their stores. Pointing out a handful of social media ideas simply by walking into their space. Learning about a donation this business provides that makes an excellent story for local news. What business owners see on the daily is ordinary to them. When a media consultant walks in fresh, they see the magic! Media consultants take what is ordinary and make it extraordinary.
I’m excited to offer a FREE download + 3 day email training series on Media Consulting.
What is it and do you need it?! I give specific questions that help you answer this in the series. Sign up below, to receive your first email training TODAY!
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