It’s time to DIY
and take your marketing strategy to the next level!
Social media isn’t the only tool in the marketing toolbox.
Traditional media can position your business in front of thousands of local viewers.
Tired of hustling on social only to have low engagement and sales?
Give it a rest. Let’s add in media exposure. How?
I’m so glad you asked!!
Enter:
THE Total Publicity Package.
In this self-paced, On-Demand course, you receive:
Immediate access upon purchasing & Access for the lifetime of the course
Short, bite-sized videos designed to meet you where you’re at
You’ll see the numbers: How a 30 second story received over 100K in local market viewership (results vary)
Proven strategy that works from an Emmy Award winning TV professional veteran
I’ll let you in on a little secret.
When you see other businesses on local news…
Understand they don’t necessarily have an ad budget.
Instead, they know how to pitch their business or newsworthy item and the media comes straight to them.
My heart is for small business.
Sharing my insider knowledge is for your benefit. I want YOUR business to flourish!
You’re in good hands.
As the creator and producer of Arkansas’ first lifestyle show and as an Emmy award winning television news personality with decades of experience in the industry, I have an eye for what makes good tv.
“Our biggest hurdle had been knowing how to present what we do to local news stations to increase our visibility in our city. Michelle developed a strategy and quickly had us booked for our first TV spot! As a result we are serving new patients!”
— Little Rock Chiropractic & Accupuncture
“Michelle has a passion for working with small businesses. She is onsite, hands-on, and is full of great ideas. She pitched a story to a local tv station and now the local news calls me when they need an insurance expert. Michelle really does provide Memorable Results!“
— Charlotte Potts, State Farm Agent
Why is RIGHT NOW the BEST time to go after publicity?
The news cycle generally slows down a couple of times a year. After the holidays and during the summer.
That’s why now is a great time to pitch your business to local news. Think about it.
Television shows and reporters still need stories. The need for content doesn’t change just because the seasons do.
This means NOW is the TIME YOU can be successful if you have the tools!
Frequently Asked Questions
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What is the course set up like?
Once you purchase the course you will have immediate access via our membership portal. The course is recorded in bite-size chunks. You can access the content easily during any part of your day. Pop in some earbuds and learn on your morning commute or over your lunch break.
A 22-page course workbook is included for notes and ideas. By the end of the course, you will have all you need to successfully present yourself to your local traditional media.
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How to I schedule a 1:1 call with you?
Yes! You have several options during sign up to take advantage of a 1:1 call. You can get questions answered and we can review your progress before you send it off to the press!
If you decide after you purchase the course that you’d like to add the 1:1 call, you can do so here.
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Do you guarantee success?
You will have all the tools to be successful. I’ve used this method successfully countless times with my clients and myself.
That being said, sometimes, depending on the news cycle it takes multiple attempts to see success. For some, success will be immediate. For others, it will take a few tries. Even when I pitch, sometimes it’s multiple tries before I get the yes.
One guarantee is certain. If you never ask, the answer is always no.